Become a Triplex Dealer

The fertiliser market is changing.

Dealers are under pressure from:

• Volatile pricing and shrinking margins

• Increased scrutiny on nitrogen losses

• Farmers questioning value per kilo, not volume

• Growing resistance to “me too” products

Triplex offers a way to move the conversation forward.

Triplex allows dealers to:

• Lead with efficiency and outcomes, not price

• Put real numbers on nitrogen losses (£/ha)

• Support farmers with a clear, evidence-led system

• Strengthen long-term customer relationships

• Differentiate in a crowded fertiliser market

The focus stays on helping farmers stop waste, not selling more fertiliser.

As a Triplex dealer, you would typically:

• Identify suitable farms or fields

• Introduce the Triplex approach

• Support a field-by-field review process

• Supply bespoke formulations built to field needs

Triplex fits alongside your existing fertiliser range — it does not replace it.

Triplex dealers are supported with:

• Clear technical training on the Triplex system

• Farmer-facing sales and explanation tools

• FACTS-aligned positioning

• Ongoing technical backup

You are not expected to become a chemist or consultant — the system does the heavy lifting.

Triplex works best with dealers who:

• Want to move beyond price-only competition

• Value long-term customer relationships

• Are comfortable leading with data and clarity

• Work with progressive arable and mixed farms

It may not be suitable if your model relies purely on high-volume, low-margin fertiliser sales.

Item descFrom a farmer’s point of view, Triplex:

• Doesn’t push higher rates

• Doesn’t promise unrealistic yield gains

• Starts with one field, not whole-farm change

• Fits existing farm systems

That makes it easier to introduce — and easier to trust.

Triplex is not about blanket coverage.

We work with:

• A limited number of committed dealers

• Defined territories

• Partners who understand the value of efficiency

This protects both dealer and farmer outcomes.