Lamma 2026

LAMMA 2026: A Landmark Moment for Innovation

LAMMA has always been the place where British agriculture comes to see what’s next. This year, it became something more for us — a milestone.

We’re incredibly proud to share that Agro-Vital has not only been awarded Gold for Arable Crop Care Innovation of the Year, but has also been recognised as the overall Innovation Winner at LAMMA. To be acknowledged among so many forward-thinking businesses, engineers and farmers is an honour we don’t take lightly.

This recognition reflects years of work behind the scenes — listening to farmers, challenging established thinking, and asking a simple but important question: can we do soil and crop nutrition better?

Innovation with Purpose

Innovation, for us, has never been about novelty for novelty’s sake. It’s about practicality, performance and progress on farm.

Our approach is built around understanding soils properly, using modern analysis, and responding with solutions that are efficient, adaptable and grounded in real agronomic need. LAMMA judges recognised not just a product, but a system and philosophy that puts decision-making back into the hands of farmers — supported by science, experience and precision manufacturing.

Winning Gold in Arable Crop Care was a huge moment. Being awarded overall Innovation of the Show was genuinely unexpected — and deeply meaningful.

A Shift in the Conversation

What stood out most during the show wasn’t just the awards, but the conversations. Farmers, growers and industry professionals weren’t asking if change is coming — they were asking how and when.

There’s a growing appetite to reduce reliance on blanket recommendations, improve nutrient use efficiency, protect soils, and still deliver consistent crop performance. LAMMA made one thing clear: the industry is ready for a different way of thinking.

What Comes Next

Over the coming months, we’ll be sharing more about what we’re building, why we believe it matters, and how it will support farmers facing increasing pressure from costs, regulation and environmental responsibility.

If LAMMA was the spark, 2026 will be the moment everything comes into focus.

Thank You

A huge thank you to the LAMMA judges, organisers, and everyone who visited our stand, challenged our thinking, asked questions, and shared their own experiences. Innovation doesn’t happen in isolation — it happens through collaboration and conversation.

We’re proud of the awards. But more than that, we’re excited about what they represent.

This is where the soil nutrition revolution begins.